Apr
4
Google lets you bid on trademarks
Filed Under adwords |
Google sent us a letter today, regarding PPC. We have strong natural listings thanks to our brilliant manchester seo So we don’t actually use PPC for Creativesuit. We do look after a number of campaigns for our clients though. And basically today Google has brought the UK inline with our American Friends.
its open season…
We’re writing to inform you that we’re changing our trademark complaint procedure in the UK and Ireland. This change may affect how we handle the trademark complaint you currently have on file with Google.
If you’ve submitted a complaint letter requesting that we prevent advertisers from using certain trademark terms anywhere in their ad text, we will continue our efforts to support your request. However, from May 5, 2008, our trademark complaint investigations will no longer result in Google monitoring or restricting keywords for ads served to users in the UK and Ireland. This will bring our procedure in line with the approach taken in the US and Canada. Complaints received on or after today will be processed under our revised procedure.
You do not need to file your trademark complaint with us again unless you would like to amend it based on the new guidelines. For more detailed information regarding our trademark complaint procedure, we invite you to review our revised complaint procedure, posted online at http://www.google.co.uk/tm_complaint.html.
To learn more about this trademark policy revision, please visit http://adwords.google.com/support/bin/answer.py?answer=92877&hl=en_US.
Sincerely,
Advertising Legal Support Team
Also discussed here
Which brought it to my attention, so I went and asked the PPC gurus what the score is