Mar

25

Hard Bounce Emails and Soft Bounce Emails

Filed Under email | Leave a Comment

A client asked today:

Hope you had a good Easter break.

Can you tell me what is the difference between a hard & soft bounce?

A hard bounce is an e-mail message that has been returned to you because the recipient’s address is invalid. A hard bounce might occur because the domain name doesn’t exist, the recipient is unknown, or there’s some type of network problem on the recipient’s end.

A soft bounce is an e-mail message that gets as far as the recipient’s mail server, but is bounced back before it reaches the recipient. One of the most common causes for a soft bounce is a full mailbox. This will happen A LOT with your subscribers who use free e-mail services like Yahoo and HotMail, because they allow for very little e-mail storage.

Stay tuned for more answers to client questions…..