In december 2002 Google launched its own product search engine, Froogle. The Uk version can be found here. Google announced today that it is dropping the name froogle and replacing it with with “Google product search”
“We were a really young company, and I don’t think we really understood the burden of a new brand,” said Marissa Mayer, vice president of search products and user experience at Google. “I also think it was very hard to build awareness. Our product offering was very robust, but it will fare better with a Google Product Search name.”